Profile Plan X HMR
Unlock your weight loss potential!

Save up to $150 with your exclusive offer

HMR and Profile Plan have come together to bring you the clinically-proven tools and custom support you deserve for effective, sustainable weight loss.

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Discover the Life-Changing Power of
HMR + Profile Plan

Beyond the scale

Yes, you’ll lose weight, but you’ll also gain so much...

Energy that lasts

Ditch the fatigue, feel vibrant and ready to tackle your day.

Confidence unleashed

Feel amazing in your own skin, inside and out.

Control and freedom

Break free from yo-yo dieting and put your health first.

About HMR

Founded in 1983

With a mission to improve lives by simplifying healthy weight loss.

Proven track record

Over half a million people have achieved their weight and health goals.

Backed by research

A clinically-proven approach that is simple, effective and sustainable.

What Our Members are Saying

I don’t have to starve myself.

If I’m hungry, I can eat more, which is better than starving and giving up!

Kelly lost 57 lbs2
The weekly coaching sessions make a big difference.

There is something about knowing that a coach and a team are following your progress that helps you want to stay on track.

Susan lost 80 lbs1
HMR takes the thought process out of losing weight.

The meals come prepared and you have a clear plan of what you should be eating — you’re never hungry!

David lost 100 lbs1
HMR is simple.

I didn’t have to count calories, carbs, or “points” – I just stuck to the daily plan, which is so much easier!

Kim lost 50 lbs1
The cost of the program was worth every penny.

We actually saved money compared to what we were spending eating out before joining.

Alicia lost 55 lbs1

The Program:
Two phases offer you flexibility, depending on your needs and goals

Choose your starting point…

Phase 1

Most structure, using only HMR foods plus fruits and vegetables, for rapid weight loss.

Fast Results: Lose weight quickly with a structured plan. Simple & Delicious: Easy meal plan with lots of variety. Stress Free: Fewer food decisions, easier weight loss.

The Daily Plan:
3 HMR Shakes + 2 HMR Entrees + 5 Fruits & Veggies. The high structure with few decisions makes it easier to lose weight quickly, with proven results1.

Phase 2

More flexibility, integrating some HMR foods into your day for a balanced diet.

Flexible Approach: Some HMR foods + your own meals. Stay in Control: Maintain or lose weight at your pace. Long-term Success: Build healthy habits that last.

The Daily Plan:
Choose 2 HMR foods + your own healthy meals. Get support for your long-term weight and health goals, using a structure that works for you.

Personalized Support is Key!

Coaching is available in both phases. Choose free group coaching or level up to private
1-on-1 coaching.


How do I make the food?

HMR Shakes can be whipped up in a blender with just ice and water, and HMR Entrees (pre-cooked, sealed fresh, and shelf stable) can be heated in a microwave—both in just a minute. Just add fruits and vegetables to round out your meal plan. There’s also hundreds of simple recipes so you never have to be bored or hungry.

Is coaching required?

No. However, people lose at least twice as much weight in coaching, vs. on their own*. If coaching isn’t for you, we’ll still support you with tips and tracking in the free HMR app, online resources, and our private Facebook group with thousands of members and coaches.

How long is Phase 1?

It really depends on your goal and your momentum. To start, we recommend committing to at least 4 weeks of the structured diet (that means just HMR foods plus fruits and vegetables). Whenever you need more flexibility, you can move to Phase 2 where you’ll use some HMR foods along with other food of your choosing.

What if I don’t like the food?

We stand behind our food and program and are proud of our high customer satisfaction rating. But, if you’re not completely satisfied with HMR, we will gladly offer you a full refund (shipping costs are nonrefundable). And our auto-delivery program has no cancellation fees, so you can stop your orders at any time.

Still have questions? We’re here to help!

Give us a call at (800) 418-1367 Monday-Friday, 9am-5pm ET, or send us a message.

1Average weight loss for HMR’s Phase 1 at-home plan with 1-on-1 coaching is 27 lbs in 12 weeks, with group coaching is 23 lbs in 12 weeks, and self-directed is 13 lbs in 12 weeks.

2Average weight loss for the at-home Healthy Solutions self-directed plan is 13 lbs. at 12 weeks.

*For Phase 1 membership, enjoy the special price of $153 (retail value $253) for your first 2-week order and then $203 for your next 2-week order of HMR foods, plus free shipping, when joining the at-home plan with auto delivery before 11:59 PM ET 6/30/2024. With auto delivery, we'll automatically bill you for, and send you, a 2-week supply of HMR foods every 14 days for $240.36, until you cancel. Any applicable sales tax will be added. (Standard discount on the at-home plan with auto delivery is 5% off list price for first order, and 5% off reorders, plus free shipping.) For Phase 2 membership, enjoy $50 off your first two monthly orders, plus free shipping, when joining before 11:59 PM ET 6/30/2024. With Phase 2 auto delivery, we’ll automatically charge and ship you a standing order, ($100 minimum) on the same day every month, until you cancel. Any applicable sales tax will be added. Reorder prices do not include the price of extra products you may choose to add. You are free to cancel at any time, for any reason. Offer only available on Free shipping applies to orders shipped via regular UPS Ground in the contiguous U.S. Limit one discount per household. Not to be applied to a previous order or combined with any other promotion or discount. Void if reproduced, altered, expired, taxed, prohibited, or restricted by law. You must be 18 or older to purchase. You must pay any sales tax. Offer does not apply to those currently enrolled in Phase 1 or Phase 2 Auto Delivery, or to those currently enrolled in an HMR Program. If you're not happy with anything you purchased from this site, we will gladly offer you a refund. Simply send back what you don't like within 30 days. Shipping costs are nonrefundable. Click here for return details.