Last updated: July 14, 2026

HMR Program, Inc. (“HMR,” “we,” “us,” or “our”) operates this store and website, and our mobile application, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). HMR is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

•       Contact details including your name, address, billing address, shipping address, phone number, and email address.

•       Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.

•       Account information including your username, password, security questions, preferences and settings.

•       Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.

•       Health and wellness information including information you voluntarily provide about your weight-management goals, dietary preferences, quiz responses, coaching participation, and program participation. Where required by applicable law, we treat this information as sensitive personal information or consumer health data and handle it as described in the “Consumer Health Data” section below. If you participate in group coaching sessions or classes, information you choose to share during a session will be heard or seen by the coach and other participants. We do not record coaching sessions.

•       Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

•       Device information including information about your device, browser, or network connection, your IP address, mobile device and app identifiers, and other unique identifiers.

•       Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

•       Content you submit including reviews, ratings, survey responses, photos, testimonials, success stories, and other content you choose to submit or post through the Services.

Personal Information Sources

We may collect personal information from the following sources:

•       Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information;

•       Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;

•       From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;

•       From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

•       Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

•       Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services. This includes using your contact information (such as your first name, last name, and email address) to create matched advertising audiences on third-party advertising platforms, so that we can show you our ads on those platforms, exclude you from certain ads, or reach other people who share characteristics with our customers, as described in “How We Disclose Personal Information” below.

•       Security and Fraud Prevention. We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password or other access details with anyone else.

•       Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.

•       Product Development and Research. We use your personal information to conduct internal research and analytics, to develop, improve, and test our products, programs, and Services, and to create de-identified or aggregated data sets. Where we create or receive de-identified data, we will maintain and use it only in de-identified form and will not attempt to re-identify it, except as permitted by law to test whether our de-identification processes satisfy legal requirements.

•       Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

•       With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).

•       With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses at https://www.hmrprogram.com/pages/data-sharing-opt-out.

•       With advertising platforms for matched and lookalike audiences. We may share limited contact information — your first name, last name, and email address — in hashed (encoded) form with advertising platforms such as Meta Platforms, Inc. (Facebook and Instagram) to create “custom audiences” and “lookalike audiences.” The platform compares the hashed information against its own user base to show our ads to existing customers, to exclude existing customers from certain ads, or to identify new potential customers who share characteristics with our customers, and deletes hashed information that does not result in a match. We do not include information about your program participation, health conditions, or prescription-related purchases in these audience files. Depending on where you live, this disclosure may constitute a “sale” of personal information or “sharing” for “targeted advertising” under applicable privacy laws. You may opt out of this disclosure at any time at https://www.hmrprogram.com/pages/data-sharing-opt-out or by contacting us using the details below, and where applicable law requires your consent for this disclosure, we will not make it unless you have provided that consent.

•       When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.

•       With third-party providers at your request. If you ask us to refer you to a third-party provider — for example, our partner offering GLP-1 medication programs — we will disclose your contact information and, with any consent required by applicable law, other relevant information to that provider so it can follow up with you about its services. These providers are independent of HMR, and their use of your information is governed by their own privacy notices.

•       With our affiliates or otherwise within our corporate group.

•       In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy/app-users. Depending on where you live, you may exercise certain rights with respect to your personal information at https://privacy.shopify.com/en.

Cookies and Tracking Technologies

We and third parties use cookies, pixels (including the Meta Pixel), software development kits, and similar technologies on the Services to operate and secure the Services, remember your preferences, analyze how the Services are used, measure the effectiveness of our advertising, and support interest-based advertising, including building and refining advertising audiences. You can manage these technologies through your browser settings, our cookie preference tools, the Global Privacy Control, and the opt-out mechanisms described in “Your Rights and Choices” below.

Text Messaging and Push Notifications

If you opt in to receive text messages from us (for example, order updates, program or coaching reminders, or marketing messages), you consent to receive recurring automated text messages from HMR at the mobile number you provide. Consent to receive marketing text messages is not a condition of any purchase. Message frequency varies, and message and data rates may apply. You may opt out at any time by replying STOP (you may receive a final message confirming your opt-out) and may reply HELP for help. Mobile numbers and text-message opt-in data and consent will not be shared with or sold to third parties or affiliates for their own marketing or promotional purposes; we disclose this information only to our text-messaging service providers so that they can send messages on our behalf. If you use our mobile app, we may also send you push notifications with your permission; you can disable push notifications at any time in your device settings.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted. As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

Consumer Health Data

Some of the information we collect may be considered “consumer health data” under the laws of certain states (for example, the Washington My Health My Data Act and Nevada’s consumer health data law), such as information about your weight-management goals, dietary program participation, or purchases that could be associated with your health. Where those laws apply, we will collect and share consumer health data only with your consent or as otherwise permitted by those laws; we will not sell consumer health data without your separate, valid authorization; and you may have additional rights to access, obtain a list of the third parties to which we have disclosed, delete, and withdraw consent regarding your consumer health data. Residents of applicable states can review our Consumer Health Data Privacy Notice at https://www.hmrprogram.com/pages/consumer-health-data-privacy-notice for more information and to exercise those rights.

Security and Retention of Your Information

We maintain administrative, technical, and physical safeguards designed to protect the security, confidentiality, and integrity of your personal information. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. When we no longer have an ongoing legitimate business need to process your personal information, we will delete or de-identify it or, if that is not possible (for example, because the information is stored in backup archives), we will securely store it and isolate it from further processing until deletion is possible.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

•       Right to Access / Know. You may have a right to request access to personal information that we hold about you. This may include, where required by applicable law, a list of the specific third parties to which we have disclosed your personal information.

•       Right to Delete. You may have a right to request that we delete personal information we maintain about you.

•       Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

•       Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

•       Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the “sale” or “share” of your personal information or to opt out of the processing of your personal information for purposes considered to be “targeted advertising”, as defined in applicable privacy laws. This includes our disclosure of hashed contact information to advertising platforms to create matched (custom) and lookalike audiences, as described in “How We Disclose Personal Information” above; if you opt out, we will exclude your information from future audience uploads and request removal of your information from existing audiences we have created. You can exercise your rights to opt-out of those uses at https://www.hmrprogram.com/pages/data-sharing-opt-out. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your web browser or device.

•       Right to Limit Use of Sensitive Personal Information and to Withdraw Consent. Depending on where you live, you may have the right to limit our use or disclosure of sensitive personal information, to refuse consent to the processing of sensitive personal information or consumer health data, and to withdraw any consent you previously provided. Withdrawing consent will not affect the lawfulness of processing before your withdrawal.

•       Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Transfers

We are based in the United States, and the Services are intended for customers located in the United States. Your personal information will be transferred to, stored, and processed in the United States, where privacy laws may not provide the same level of protection as those of the place where you live. By using the Services, you understand that your personal information will be processed in the United States.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law. If we make material changes to how we use or disclose personal information we have previously collected, we will provide you with advance notice (for example, by email) and, where required by applicable law, obtain your consent or provide you with an opportunity to opt out before the new practice applies to your previously collected information.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at privacy@hmrprogram.com or contact us at 3209 West Smith Valley Road, Suite 207, Greenwood, IN, 46142, US.